ROLE AND MISSIONS
The "Qualité Tourisme" label is evolving and becoming "Destination d’Excellence"
Holding the “Qualité Tourisme” certification, the Haute Maurienne Vanoise Tourist Office is taking a new step forward during the 2025–2026 winter season by undergoing an audit for the new “Destination d’Excellence” certification, the successor to Qualité Tourisme.
This label, promoted by Atout France, marks a major shift: it combines high quality standards with an eco-friendly transition—two inseparable pillars for meeting the expectations of today’s travelers.
Destination of Excellence: the Haute Maurienne Vanoise’s commitment to sustainable, high-quality tourism
Why this choice?
With a longstanding commitment to providing exceptional customer service and maintaining high quality standards, the Haute Maurienne Vanoise Tourist Office is seeking to obtain the new “Destination of Excellence” certification, which also recognizes eco-friendly practices—one of the region’s key strengths.
• A longstanding commitment: the Haute Maurienne Vanoise region is already recognized for its initiatives in support of sustainable development (clothing recycling, the tourist office’s carbon footprint assessment, the Val Cenis resort’s “Flocon Vert” certification, etc.).
• A comprehensive approach: The Destination d’Excellence certification provides a rigorous framework for raising quality standards across all tourism sectors (accommodation, dining, recreation, transportation, and tourist offices), while incorporating environmental and social criteria.
What are the benefits for travelers?
• A commitment to responsible tourism: services that are carefully managed, environmentally friendly, and respectful of local communities, without compromising on quality.
• An informed choice: a recognized certification that stands for transparency and authenticity, ensuring a vacation that aligns with their values.
Tourism professionals are invited to join the initiative
Like the Tourist Office, all professionals in the sector can apply for the “Destination of Excellence” designation. Accommodation providers, restaurants, activity providers, museums… By joining the Destination of Excellence initiative, you will:
• Anticipate the expectations of travelers, who are increasingly conscious of the environmental impact of their trips.
• You stand out in a competitive market with a brand that adds value and brings people together.